Ryan Lytle is the Director of Social Media at Adobe where he leads a team of social strategists, influencer marketers, community managers, creatives, and social analysts across the company’s Corporate, Creative Cloud, Document Cloud and Experience Cloud businesses. Prior to joining Adobe, he was the Director of Social Strategy for Discovery Inc, where he oversaw social platform strategy for Food Network, HGTV, Travel Channel, TLC, and Animal Planet. Beyond Discovery, Ryan spent over a decade working in media, with stints at Scripps Networks, Mashable, and U.S. News & World Report. He’s based in San Jose, California.