Sara Anderson is Associate Director of Brand Storytelling at fresh, an LVMH company. She leads global copy strategy for the brand’s skincare, lip care, body, and fragrance categories, conceptualizing key messaging for product names, packaging, taglines, and campaigns. Her daily mission is to find a balance between storytelling, efficacy, and SEO in order to promote growth in 13 global markets.


Prior to fresh, she spent 7 years in editorial and optimizing digital content in the beauty, fashion, music, entertainment, and lifestyle industries for brands such as AOL, Townsquare Media, Birchbox, Fast Company, and US Weekly.


Sara earned her B.A. in English Literature from University of Colorado and her M.P.S. in Cosmetics and Fragrance Marketing and Management at the Fashion Institute of Technology. She is a graduate of New York University’s Summer Publishing Institute and currently lives in Brooklyn with her husband and dog.