Will Cady has made a career of looking for unexpected brilliance in overlooked subcultures. A path from zen monasteries into digital media brought him to his current role as Head Of Brand Strategy at Reddit, overseeing a team built to find homes for brands amidst Reddit’s communities.

Prior to his current role, Will launched Reddit’s Los Angeles brand partnerships office; tapping his years of experience architecting revenue-driving programs that connect brands with fast-growing pockets of music, art, and experience. Additionally, Will has created & executed programs with Fortune Global 100 brands that include Amazon, Toyota, Sony, T-Mobile, and many others.