Algorithm vs. Data: What every executive should know before implementing AI

Talk:

Ai has become a cornerstone of digital transformation in business and industry and is a powerful tool in the marketer’s arsenal. While many feel that the power of AI derives from the algorithms or techniques used to implement learning and modeling, the nature of the data used to train AI algorithms, specifically it’s quality, depth and breadth, impact outcomes far more than the technique itself. This session will explain this in detail using common marketing and business use cases and real-world case studies. Attendees will increase their understanding of AI fundamentals and leave with knowledge that will positively impact their predictive modeling activities.