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    Day 1


When Year-over-year comparisons aren’t a helpful measure of understanding your SEO performance, how do you know if your channel is growing (or shrinking)? In this session we’ll look at using Google Trends data to understand macro trends and how to measure your own channel performance against the market.

Associated Speakers:

Jacque Urick

Head of SEO, North America


Associated Talks:

12:10PM - Day 1

View Beyond YoY and WoW, Ways to Measure SEO Performance When the Market is Volatile

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