Building Creative Campaigns of the Future

Talk:

The creative climate has always been shaped by culture, but 2020 greatly changed our responses, relationships, and expectations from creativity and business for the future. Consumers are now pushing for their brands to become more culturally aware, more personal, and more participatory. Facebook’s Mack Reynolds and Unilever’s Carolina Riotto will discuss the work that was done to identify how big culture shifts highlighted five behaviors for what and how we build creativity for the future, and how these themes were incorporated into creative campaigns.

Takeaways:

• Learn how brands are successfully tapping into consumer’s new behaviors and desires to create content that resonates
• Get inspired! Learn how our culture shifts can inspire new opportunities, creativity and future work
• Gain an understanding of the different behaviors and trends discussed and how to incorporate these into your own campaigns