Digital Marketing Transformation @ HP Inc.

Talk:

While TECHNOLOGY is the underlying engine that drives any Digital Marketing Transformation, the ultimate success of that transformation relies on PEOPLE & PROCESSES.

This session will focus on sharing the practicalities & learnings to date of implementing such a transformation, based on the experience of HP Inc, which is now nearly 2 years into their journey.

The session will use the example of how this transformation has impacted HP Inc’s B2B Marketing, in particular the adoption of ABM (Account-Based Marketing).

Key learning points:

• Why HP Inc. embraced Digital Marketing Transformation?
• What we’ve done to enable that – highlighting how that is impacting our People & Processes
• What the challenges have been/are
• What we’ve achieved (& where we still want to go!)