- Start Time:09:50AM
- End Time:10:00AM
- Day:Day 1
As consumer preferences continue to evolve, marketers need to identify digital touchpoints that enable them to satisfy their customers while delivering an exceptional customer experience. Digital communications channels are no longer a ‘nice to have’; they are a necessity.
– Which communication channels consumers prefer?
– How consumers want brands to engage with them via text message?
– The implications that enable marketers to optimize text message campaigns.