Embracing Omnichannel: Consumer Demand for Conversational Experiences

Talk:

As consumer preferences continue to evolve, marketers need to identify digital touchpoints that enable them to satisfy their customers while delivering an exceptional customer experience. Digital communications channels are no longer a ‘nice to have’; they are a necessity.
Key takeaways:
–         Which communication channels consumers prefer?
–         How consumers want brands to engage with them via text message?
–         The implications that enable marketers to optimize text message campaigns.