From Data to Insights: 3 Social Listening Strategies from Nestlé Waters

Talk:

Since 2017, Americans drink more bottled water than all sodas combined. But emerging in the fast-growing branded water jungle is a tough game for marketers. From private label battles to #NoPlastic initiatives, no one day is alike for water brand managers. With celebrities such as Will Smith launching their own water brands on social, who will win the roaring battle for shelf space and brand notoriety?   

In this inspiring 15-minute fireside chat, Todd Grossman, CEO Americas at Talkwalker, and Christopher Hodorowski, Social Listening Manager for Nestlé Waters North America, will explore how NWNA uses social listening and analytics to measure campaign performance, evaluate the impact of their sponsorships, and deliver actionable insights based on social sentiment.