How Influencers Help Drive Adobe’s Social Marketing Efforts

Talk:

To support Adobe’s marketing efforts, the company turns to the creative community to showcase and highlight the possibilities that can come from using Adobe’s suite of creative products. But for any brand who is navigating the influencer and creator space, it’s vital to work with the right type of influencers who will deliver against your company’s campaign goals and objectives. In this session, Adobe’s Director of Social Media will share how his team has leveraged influencers to support product launches, events, thought leadership content, and more.

You will learn:

• How to evaluate influencers based on campaign objectives
• When and how to engage influencers
• How to set influencer goals and KPIs to establish campaign expectations