• Start Time:
  • End Time:
  • Day:
    Day 1


Forward-thinking marketers and advertisers realize we are moving to a cookie-less future. It’s time to take total control of first-party data, making it as comprehensive, accurate, and usable as possible. And using first-party data in a privacy-conscious way is key.

Join this session with OneTrust to enhance your strategy to deliver powerful, compliant marketing campaigns that build trust with consumers.

Key Takeaways

  • Latest trends and developments in the marketing and privacy landscape
  • The power of linking consent receipts to first-party data for privacy-first activation
  • Honoring consumer choices throughout the consumer journey

Associated Speakers:

Zack Meszaros

Senior Solutions Engineer


Associated Talks:

09:30AM - Day 1

View Trust is the New Currency: The Value of First-Party Data

View Full Info