- Start Time:09:30AM
- End Time:09:50AM
- Day:Day 1
Forward-thinking marketers and advertisers realize we are moving to a cookie-less future. It’s time to take total control of first-party data, making it as comprehensive, accurate, and usable as possible. And using first-party data in a privacy-conscious way is key.
Join this session with OneTrust to enhance your strategy to deliver powerful, compliant marketing campaigns that build trust with consumers.
- Latest trends and developments in the marketing and privacy landscape
- The power of linking consent receipts to first-party data for privacy-first activation
- Honoring consumer choices throughout the consumer journey