Trust is the New Currency: The Value of First-Party Data

Talk:

Forward-thinking marketers and advertisers realize we are moving to a cookie-less future. It’s time to take total control of first-party data, making it as comprehensive, accurate, and usable as possible. And using first-party data in a privacy-conscious way is key.

Join this session with OneTrust to enhance your strategy to deliver powerful, compliant marketing campaigns that build trust with consumers.

Key Takeaways

• Latest trends and developments in the marketing and privacy landscape
• The power of linking consent receipts to first-party data for privacy-first activation
• Honoring consumer choices throughout the consumer journey