Personalization: Experiences and Products That Do More For Your Customers

Talk:

• The spectrum of personalization. What’s the impact of simply using someone’s name versus personalizing an entire experience?
• Personalization ≠ personal. The best algorithms and most perfect recommendations don’t always mean an experience feels personal. So what makes a product or experience feel personal?
• One size doesn’t fit all. Just as personalization seeks to create bespoke, personal experiences for your customers, different products require different approaches to personalization