- Start Time:09:30AM
- End Time:10:00AM
- Day:Day 2
- The spectrum of personalization. What’s the impact of simply using someone’s name versus personalizing an entire experience?
- Personalization ≠ personal. The best algorithms and most perfect recommendations don’t always mean an experience feels personal. So what makes a product or experience feel personal?
- One size doesn’t fit all. Just as personalization seeks to create bespoke, personal experiences for your customers, different products require different approaches to personalization