• Start Time:
    10:00AM
  • End Time:
    10:20AM
  • Day:
    Day 1

Talk:

Storytelling in technology requires allowing the focus of our content to be led by our audiences – learn how we look at Gen Z and Millenial audiences by using creators in (and on) other platforms like Unsplash and TikTok to tell our brand stories as they see them; and builds a stronger narrative for the future. We’ll talk about what we held tight on; and what we let fly as we discuss creators and their impact on social for technology products.

Associated Speakers:

Kelley Myers

Head of Social Media for Consumer Brands

Microsoft

Associated Talks:

10:00AM - Day 1

View Letting your audience tell your brand story – creators for consumers

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