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Start Time:
10:00AM
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End Time:
10:20AM
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Day:
Day 1
Talk:
Storytelling in technology requires allowing the focus of our content to be led by our audiences – learn how we look at Gen Z and Millenial audiences by using creators in (and on) other platforms like Unsplash and TikTok to tell our brand stories as they see them; and builds a stronger narrative for the future. We’ll talk about what we held tight on; and what we let fly as we discuss creators and their impact on social for technology products.
Associated Speakers:
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Kelley Myers
Head of Social Media for Consumer Brands
Microsoft
10:00AM - Day 1
View Letting your audience tell your brand story – creators for consumers