For a brand like Nickelodeon, with 40+ years of beloved shows and characters, fans come in all ages and interests. But are all former Nick Kids the same? And what do they expect from you as a brand, especially on social media? In this talk, we’ll explore how to embrace your existing fans while cultivating new ones, create content that speaks uniquely to them, allow fans into the brand narrative and ultimately harness the power of their brand love to meet your business objectives.
Vice President & Head of Social
12:30PM - Day 1