Day 1 - 22 September 2021
The Importance of a Brand Footprint: How Re-shaping Content Strategy will Impact Brand Ownership
- Owning your content footprint
- Why is governance on your content & platforms where shared the next big thing?
- Re-investment in brand-led content strategy principles.
- How does your brand footprint impact your ROI?
Panel: Exploring the Evolving Landscape of Content Marketing
- Video is the Future – but how can brands effectively use video & live-streams to create impact and reaction
- The importance of creating omnichannel campaigns and optimising content for voice search
- Delivering dynamic content & enhancing customer experience
- Looking to the future – how effective storytelling will generate ROI
Be Fearlessly Authentic in your Content Strategy
- Why it’s important to create authentic marketing content
- How to share content that will grow consumer trust
- How to embrace and embody an authentic approach to content creation
- Exploring personalization to show your brand is listening to customers
Bringing Your Brand to Life Through Content and Engagement Campaigns
- Create a digital network ecosystem (digital community) to amplify messages and drive engagement.
- Maintain the ‘social’ aspect of social media; ensure your branded content retains personality.
- Use data to inform your content
- Build audience loyalty through consistent and engaging content
Panel: Brand Engagement: How to Connect with Consumers in the Digital Age
- Why the definition of “brand” has changed in the digital age and what it means to marketers & consumers
- Exploring how brands must innovate in the digital age from design, product & customer experience
- In the age of digital transformation and a mobile-first world, what can brands to survive & thrive for consumers
- Creating a defined cohesive brand identity in the digital age
- Where will the digital age take brands next…
Community-Based Approach To Brand Strategy
Panel: The Art of Storytelling in 2021
- How to create a compelling brand story that helps engage and influence customers
- Exploring mediums available how consumers are engaging AR, VR, Video, Social media & beyond
- Why Data-Driven Storytelling will create visually stunning stories but cut through the noise online
- Enhancing engagement with customer-centric & customer-led storytelling
Importance of UGC: The Invaluable Addition to your Content Strategy
- How user-generated content is a fundamental element of any engaging marketing strategy
- Tactics for using UGC to connect and create content that resonates with customers
- Exploring human-centred marketing strategies
- How to use UGC to build communities and identify authentic brand influencers