Day 1 - 22 September 2021

10:00AM

Kelley Myers

Head of Social Media for Consumer Brands

Microsoft

Associated Talks:

10:00AM - Day 1

View Letting your audience tell your brand story – creators for consumers

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Letting your audience tell your brand story – creators for consumers

Storytelling in technology requires allowing the focus of our content to be led by our audiences – learn how we look at Gen Z and Millenial audiences by using creators in (and on) other platforms like Unsplash and TikTok to tell our brand stories as they see them; and builds a stronger narrative for the future. We’ll talk about what we held tight on; and what we let fly as we discuss creators and their impact on social for technology products.

. Kelley Myers, Head of Social Media for Consumer Brands , Microsoft
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11:30AM

Kelsey Murray

Associate Vice President, Global Head of Social Media

Nasdaq

Associated Talks:

11:30AM - Day 1

View How Social Media Is a Game Changer for Companies Going Public

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How Social Media Is a Game Changer for Companies Going Public

  • Learn how companies leverage social media strategies and thought leadership for IPO day
  • Discover how a global technology company can also be a social media leader
  • Learn how effective social media listening strategies and tools are to Nasdaq
. Kelsey Murray, Associate Vice President, Global Head of Social Media, Nasdaq
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12:10PM

Ryan Lytle

Director of Social Media

Adobe

Associated Talks:

12:10PM - Day 1

View How Influencers Help Drive Adobe’s Social Marketing Efforts

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How Influencers Help Drive Adobe’s Social Marketing Efforts

To support Adobe’s marketing efforts, the company turns to the creative community to showcase and highlight the possibilities that can come from using Adobe’s suite of creative products. But for any brand who is navigating the influencer and creator space, it’s vital to work with the right type of influencers who will deliver against your company’s campaign goals and objectives. In this session, Adobe’s Director of Social Media will share how his team has leveraged influencers to support product launches, events, thought leadership content, and more.

You will learn:

  • How to evaluate influencers based on campaign objectives
  • When and how to engage influencers
  • How to set influencer goals and KPIs to establish campaign expectations
. Ryan Lytle, Director of Social Media, Adobe
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12:30PM

Samantha Meiler

Vice President & Head of Social

Nickelodeon

Associated Talks:

12:30PM - Day 1

View Turning Fans into Your Brand’s BFFs

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Turning Fans into Your Brand’s BFFs

For a brand like Nickelodeon, with 40+ years of beloved shows and characters, fans come in all ages and interests. But are all former Nick Kids the same? And what do they expect from you as a brand, especially on social media? In this talk, we’ll explore how to embrace your existing fans while cultivating new ones, create content that speaks uniquely to them, allow fans into the brand narrative and ultimately harness the power of their brand love to meet your business objectives.

. Samantha Meiler, Vice President & Head of Social , Nickelodeon
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01:40PM

Oisin Lunny

Journalist, Event MC and Fortune 500 Podcast Host

Oisin Lunny

Associated Talks:

04:30PM - Day 2

View Empathetic Customer Experience for Phono Sapiens

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Moody Jones

SVP of Digital and Creative

EMPIRE

Associated Talks:

01:40PM - Day 1

View Fireside Chat: Social Media & Creative Content for Independent Artists

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Fireside Chat: Social Media & Creative Content for Independent Artists

Join EMPIRE’s SVP of Digital and Creative, Moody Jones, for an exclusive fireside chat set to explore the ins and outs of social engagement, creative content, and what it means to mix music with compelling media. We’ll discuss:

  • What does someone in digital and creative (two very important things) do at a record label?
  • How can independent artists stand out within the crowded in today’s music landscape?
  • Should all artists be on all platforms? Are there certain platforms recommended over others for certain types of artists?
  • What does compelling creative content look like? Is video more important than ever?
  • What is true virality and do you have any tips on how to achieve it?
Moderator: . Oisin Lunny, Journalist, Event MC and Fortune 500 Podcast Host , Oisin Lunny
. Moody Jones, SVP of Digital and Creative, EMPIRE
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02:00PM

Andrea Brown

Head of Industry

Google

Associated Talks:

02:00PM - Day 1

View The Emergence of Apps & Social in B2B Marketing

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The Emergence of Apps & Social in B2B Marketing

Accessibility – B2B buying groups are growing, with a broader range of stakeholders influencing purchase decisions (including end-users). Buyers today rely on consensus, so marketers must expand the focus from a core decision-maker to a broader audience across the business.
  • Expand focus to reach a broader audience
  • Evolve your process to reach buyer groups
  • Pinpoint differentiators to influence purchase decisions
Discoverability – Buyers are turning to a variety of sources more than ever before. It’s no longer enough to be present on search and drive buyers to your website. Marketers must engage at new points of discovery.
  • Understand the touchpoints of information
  • Explore points of interest in the market
·Credibility – With so much digital content available today, buyers turn to trusted sources to build confidence in their purchase decisions.
  • Recognize what drives influence and best align your strategy
  • Respect the evidence found in consumption habit data
. Andrea Brown, Head of Industry, Google
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02:40PM

Christina Soletti

Director, Social Media + Community

Ergobaby

Associated Talks:

02:40PM - Day 1

View Speak to Millennial Families Through Empathy, Storytelling, and Influencers

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Speak to Millennial Families Through Empathy, Storytelling, and Influencers

Millennial parents are looking for true and authentic storytelling and they prefer brands that align with their values. Storytelling creates empathy and connection, just what millennials are looking for from brands.  In one study, an overwhelming 90% of Millennials say brand authenticity is important, proving that younger consumers prefer ‘real and organic’ over ‘perfect and packaged’.

We will explore how Influencer marketing can provide “real and organic” connection and the importance of a great content angle and providing the right kind of influencer direction that still leaves room for personal style and creativity. Influencers both create authentic narratives that consumers can relate to and also help build a sense of community, people that the consumers can relate to.  When consumers are able to connect with a brand beyond product and become part of the community they are both more engaged and more loyal.

 

. Christina Soletti, Director, Social Media + Community , Ergobaby
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03:00PM

Sharon Lee Thony

Founder and Principal

SLT Consulting

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Sara Anderson

Associate Director of Brand Storytelling

fresh, an LVMH company

Associated Talks:

03:00PM - Day 1

View LIVE DMWF Panel: The Art of Storytelling in 2021

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Mark Pontrelli

Director of Creative Content - North America

The Wella Company

Associated Talks:

03:00PM - Day 1

View LIVE DMWF Panel: The Art of Storytelling in 2021

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Sylvia Banderas Coffinet

General Manager, Multicultural Brand Partnerships & Marketing

Group Nine Media

Associated Talks:

03:00PM - Day 1

View LIVE DMWF Panel: The Art of Storytelling in 2021

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LIVE DMWF Panel: The Art of Storytelling in 2021

  • How to create a compelling brand story that helps engage and influence customers
  • Exploring mediums available how consumers are engaging AR, VR, Video, Social media & beyond
  • Reviewing the use of influencers in your storytelling strategy
  • Why Data-Driven Storytelling will create visually stunning stories but cut through the noise online
  • Enhancing engagement with customer-centric & customer-led storytelling
Moderator: . Sharon Lee Thony, Founder and Principal, SLT Consulting
. Sara Anderson, Associate Director of Brand Storytelling, fresh, an LVMH company
. Mark Pontrelli, Director of Creative Content - North America, The Wella Company
. Sylvia Banderas Coffinet, General Manager, Multicultural Brand Partnerships & Marketing, Group Nine Media
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