Day 1 - 22 September 2021


Best Practices for Brands: Macro and Micro Influencer Campaigns

  • Which social channels are used to target your audience and to build brand awareness
  • How the brand works with macro and micro-influencers within their marketing strategies
  • Appeal to the right audiences by choosing influencers based on their interests, and demographics
  • How personas determine the selection of the influencer
  • Best practices for Macro- and Micro-Influencer campaigns
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Panel: The Power of Social in 2021

  • Going back to basics – brands creating connections and experiences to enhance engagement
  • How to be truly Authentic across social channels
  • Utilizing Social Shopping to enable convenience and purchase funnels
  • Why communities are the secret weapon for 2020
  • Creating engaging stories to enhance the brand experience
  • The evolution in influencer marketing & how brands are working with influencers
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Engaging Storytelling: Capturing your Audience’s Attention

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Influencer & Social Sponsor Quick Fire Presentation

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Panel: Maximize Your Influencer Marketing Strategy for Growth & ROI

  • Where is influencer marketing developing and how will it work for brands
  • Which influencers should brands be working within 2020
  • Ensuring authenticity and relevancy in your influencer strategy
  • What to do when it goes wrong?
  • Calculating the ROI for your strategy
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Data Driven Storytelling for Truly Connected Social Experience

  • Social data can drive more impactful content
  • Social Listening – Understanding the real-time data
  • How to use social data to create smarter campaigns to connect with your audience
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Panel: Connecting with your Audience: Exploring Analytics & Social Listening Strategies

  • Understanding the strengths and uses of social media listening and analytics.
  • Reviewing the importance of using both listening and analytics in measuring campaign performance and planning a social media strategy.
  • Exploring real-time examples of how insights help spot emerging trends & delivering messaging that connect with customers
  • Why actionable insights support customer targeting & long-term customer relationships
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Getting Started With TikTok: Leveraging 15-Second Attention Spans

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