Data & Disruptive Tech

• Delivering connected, personalized experiences for customer, partners & employees
• Understanding that the consumer wants it all but how to deliver top business priorities
• Reducing friction & creating a connected experience

• Tailoring outreach to connect with customers seamlessly at the right place & right time
• Stripping back to basic – understanding customer needs and how to engage with your insights
• Why will the three A’s will enhance your campaigns but create 1:1 customer connections

We all know how digital technology allows marketers to engage in new ways to meet customers’ needs far more effectively. But Agile, in the marketing context, means using data and analytics to continuously source opportunities or solutions to problems in real-time. To be effective though marketing and supporting functions need to work together to be agile: Simply put: if you’re not agile all the way, then you’re not agile.

• Discussing the latest data-driven technologies that help to make the most of cross-platform behavioral targeting
• Understanding your data and how to organize, analyze and apply that data to better marketing efforts
• How to use insights to accelerate customer understanding & campaigns
• How a data-driven open untapped growth in customer personalization, experience, product development & brand clarity
• Choosing a data management platform

• Reviewing the digital changes, challenges and opportunities marketers will face in the next five years
• Understand how global companies transformed into innovation-led businesses
• Why your “Employees” are the most critical factor for a successful digital transformation
• Understand how managers can foster a culture of experimentation
• Creating a culture in which risk-taking is acceptable
• How to prepare your team for the coming wave of new technologies in digital marketing?

• Identifying and setting strategy goals – what do you want to achieve and by when?
• Understanding who your customers are and identifying the best channels to reach them
• How to ensure you are sending the right message for your audience
• Calculating the ROI for your strategy
• Make smarter, faster, and more informed decisions before anyone else using predictive intelligence
• Making sense of data – find, understand and engage the audience that matters for your business

• Assess disruptive tech that is available and implications for marketing
• What is hype and what tech will transform your marketing strategy
• Overviewing how disruptive tech and transform CX
• Which tech trends really need to be considered for the next 5 years

• Opening the door to AI-driven customer experience
• Powering personalization in all your campaigns
• Enhancing Customer service for the future