Day 1 - 22 September 2021

09:00AM

Isabella Wang

Operations Director

New York Marketing Association

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Logan Bennett

Personalization Experience Lead

Carhartt, Inc.

Associated Talks:

09:00AM - Day 1

View OnDemand Panel: Connecting the Consumer Experience through Digital Transformation

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Karishma Choudhary

Digital Marketing Manager - NA

Henkel

Associated Talks:

09:00AM - Day 1

View OnDemand Panel: Connecting the Consumer Experience through Digital Transformation

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Kate Gagnon

Director of Brand Marketing

Pact

Associated Talks:

09:00AM - Day 1

View OnDemand Panel: Connecting the Consumer Experience through Digital Transformation

04:40PM - Day 1

View Panel: Importance of UGC: The Invaluable Addition to your Content Strategy 

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OnDemand Panel: Connecting the Consumer Experience through Digital Transformation

  • Delivering connected, personalized experiences for customers, partners & employees
  • Balancing customer needs and business priorities for the ideal CX
  • Reducing friction & creating a connected consumer experience through measurable digital marketing
Moderator: . Isabella Wang, Operations Director , New York Marketing Association
. Logan Bennett, Personalization Experience Lead , Carhartt, Inc.
. Karishma Choudhary, Digital Marketing Manager - NA , Henkel
. Kate Gagnon, Director of Brand Marketing, Pact
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09:50AM

Marina Percevic

Marketing Manager

Mitto

Associated Talks:

09:50AM - Day 1

View Embracing Omnichannel: Consumer Demand for Conversational Experiences

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Embracing Omnichannel: Consumer Demand for Conversational Experiences

As consumer preferences continue to evolve, marketers need to identify digital touchpoints that enable them to satisfy their customers while delivering an exceptional customer experience. Digital communications channels are no longer a ‘nice to have’; they are a necessity.
Key takeaways:
–         Which communication channels consumers prefer?
–         How consumers want brands to engage with them via text message?
–         The implications that enable marketers to optimize text message campaigns.

. Marina Percevic, Marketing Manager, Mitto
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10:00AM

Daniel McEwan

Head of Partnerships

McLaren Racing

Associated Talks:

10:00AM - Day 1

View Journey of partnership: How Coca-Cola Company, Amazon and McLaren partnered for marketing innovation

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Matthew Tarallo

Global Vice President Amazon

The Coca-Cola Company

Associated Talks:

10:00AM - Day 1

View Journey of partnership: How Coca-Cola Company, Amazon and McLaren partnered for marketing innovation

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Journey of partnership: How Coca-Cola Company, Amazon and McLaren partnered for marketing innovation

Session outline coming soon…

. Daniel McEwan, Head of Partnerships, McLaren Racing
. Matthew Tarallo, Global Vice President Amazon, The Coca-Cola Company
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10:30AM

Aimee Costello

COO

Localistico

Associated Talks:

10:30AM - Day 1

View LIVE Fireside Chat: The rise of local marketing and the inception of a true omnichannel experience

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Ana Laura Ruiz

Senior Customer Success Manager

Localistico

Associated Talks:

10:30AM - Day 1

View LIVE Fireside Chat: The rise of local marketing and the inception of a true omnichannel experience

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Josefina Daly

Senior Marketing Manager

Localistico

Associated Talks:

10:30AM - Day 1

View LIVE Fireside Chat: The rise of local marketing and the inception of a true omnichannel experience

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LIVE Fireside Chat: The rise of local marketing and the inception of a true omnichannel experience

Join this session to learn:

  • The state of local marketing and how your customers find you.
  • Main challenges faced by retailers dealing with an omnichannel world & what you can do to tackle them.
  • What are customers going to expect in the coming months: key findings and predictions
. Aimee Costello, COO, Localistico
. Ana Laura Ruiz, Senior Customer Success Manager, Localistico
. Josefina Daly, Senior Marketing Manager, Localistico
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11:30AM

Chuck Cantrell

VP of eCommerce

Luxie, Inc

Associated Talks:

11:30AM - Day 1

View eCommerce strategies for success post-pandemic

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eCommerce strategies for success post-pandemic

No one predicted a worldwide pandemic, certainly none of us planned for it. The changes to the way we do business fundamentally changed. Now that things are beginning to return to “normal” what will happen next? We will explore the impact of the pandemic on our business and look at some real life examples of what “getting back to normal” means and how to prepare.

. Chuck Cantrell, VP of eCommerce, Luxie, Inc
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12:10PM

Duncan Blair

VP of Marketing

Article

Associated Talks:

12:10PM - Day 1

View Forget what you know about creating authentic connections with customers online

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Forget what you know about creating authentic connections with customers online

  • What an “end-to-end customer experience” is and how to build it remarkably
  • How to make it easy for the customer to contact you but also make sure they don’t have to
  • Using the advantages of being online, rather than recreating an in-person experience
. Duncan Blair, VP of Marketing, Article
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02:20PM

Suruchi Shukla

VP of Marketing

Tailored Brands

Associated Talks:

02:20PM - Day 1

View Reimagining marketing strategies in the next normal

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Reimagining marketing strategies in the next normal

  • Analyzing how Covid impacted marketing strategy, marketing channels and budget distribution and how is this year shifting them further?
  • Exploring why marketing attribution has become more critical for e-commerce and retail, during & post-pandemic
  • How Covid is propelling new thinking for omnichannel and customer experiences
. Suruchi Shukla, VP of Marketing, Tailored Brands
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