Digital Experience & eCommerce Strategy

• Delivering connected, personalized experiences for customers, partners & employees
• Balancing customer needs and business priorities for the ideal CX
• Reducing friction & creating a connected consumer experience through measurable digital marketing

As consumer preferences continue to evolve, marketers need to identify digital touchpoints that enable them to satisfy their customers while delivering an exceptional customer experience. Digital communications channels are no longer a ‘nice to have’; they are a necessity.
Key takeaways:
–         Which communication channels consumers prefer?
–         How consumers want brands to engage with them via text message?
–         The implications that enable marketers to optimize text message campaigns.

Session outline coming soon…

Join this session to learn:

• The state of local marketing and how your customers find you.
• Main challenges faced by retailers dealing with an omnichannel world & what you can do to tackle them.
• What are customers going to expect in the coming months: key findings and predictions

No one predicted a worldwide pandemic, certainly none of us planned for it. The changes to the way we do business fundamentally changed. Now that things are beginning to return to “normal” what will happen next? We will explore the impact of the pandemic on our business and look at some real life examples of what “getting back to normal” means and how to prepare.

• What an “end-to-end customer experience” is and how to build it remarkably
• How to make it easy for the customer to contact you but also make sure they don’t have to
• Using the advantages of being online, rather than recreating an in-person experience

• Analyzing how Covid impacted marketing strategy, marketing channels and budget distribution and how is this year shifting them further?
• Exploring why marketing attribution has become more critical for e-commerce and retail, during & post-pandemic
• How Covid is propelling new thinking for omnichannel and customer experiences