Rosa Heyman grew up in Providence, Rhode Island, and then studied women, gender, and sexuality at Washington University in St. Louis. She started her career at People Magazine as an administrative assistant, eventually joining the social media team where she helped launch the brand’s channel on Snapchat Discover. Now she heads up social media and video at, where she’s directed social for cool and disruptive projects, such as Women & Guns and the first-ever Power Trip.