One in three Brits would prefer to contact customer service via SMS or WhatsApp, new research shows, highlighting the need for businesses to employ a fully omnichannel presence. Despite call centres being a traditional means of communication between brands and their customers, this is now the preference for under half of the UK population (43%),… Read more »
2000+ Online Attendees
2 Days of Content
Fully Online Event
40+ Speakers
30+ Virtual Exhibitors
56% Director Level/ Above
What is #DMWF Virtual Conference?
A dedicated 2-day virtual conference for the ambitious marketer seeking to explore the latest marketing trends & strategies and expand their knowledge.
Our worldwide community of senior marketing leaders will come together to share their thoughts and strategic advice and insights as we explore the future of digital marketing.
This fully online conference will be a mixture of on-demand and live sessions so you can join the worldwide marketing community from the comfort of your home office.
The agenda will focus on supporting marketers to tackle challenges that 2020 has presented, to inspire and share practical advice to help our community to plan, implement and execute new strategies to impact their campaigns for the future.
#DMWF Virtual will be exclusively for the community of Senior Marketing Professionals.
This online event will be running on an application model to uphold the seniority of our #DMWF attendees.
#DMWF Virtual Speakers Include
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Alex Holt
Manager of Data Enablement
Cars.com
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View Adverity
03:00PM - Day 2
View LIVE PANEL: Defining Value in a Two Sided Marketplace: An eCommerce Approach
Oshiya Savur
VP Marketing
Revlon
01:30PM - Day 2
View Consumer engagement in an Omnichannel world
Ana Villegas
Vice President Global Marketing Demand Generation
NI
09:30AM - Day 1
View Driving Demand in times of COVID
Gabriela Torres
Head of Social Media
BBC World Service
09:00AM - Day 1
View Best Practices for a Compelling and Engaging Worldwide Social Strategy during COVID times
Marisa Thomas
Head of Brand
Bloom & Wild
01:30PM - Day 1
View Thoughtful Marketing Movement
Victoria Cullen
Corporate Marketing & Customer Insight Manager
Ramsay Health Care UK
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View DOMO
10:30AM - Day 2
View LIVE Fireside Chat: An optimised marketing strategy that meets the pace of change with data
Crystal Marie McDaniels
Senior Marketing Strategy and Insights Manager
Duke Energy
02:00PM - Day 2
View How You Can Be a More Inclusive Marketer (& Why It Matters)
Pamela Mittoo
Manager, Strategic Insights & Technical Consumer Research
The Coca-Cola Company
01:00PM - Day 2
View Consumer Behaviour Modelling: Understanding the “Why” Using Social & News Media Analytics
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View NetBase Quid
Janis Thomas
Ecommerce & Marketing Director
Look Fabulous Forever
04:00PM - Day 2
View Are your assumptions about your customer limiting your success?
Abhishek Grover
Regional Digital Marketing Head - Smartphones (South-East Asia & Oceania)
Samsung
01:30PM - Day 1
View Data-driven Content Marketing
Narayan Keshavan
Head Digital Analytics (Design Analytics)
Dell Technologies
09:30AM - Day 2
View Enhancing Digital Experience through Experimentation
Ian Simons
Head of Industry, eCommerce,
05:00PM - Day 2
View Discovery Commerce: The Future of Shopping
Oisin Lunny
Professor for UX Driven Business
Oisin Lunny
02:00PM - Day 2
View Why Post-Pandemic Marketing Needs To Be Smart And Empathetic
Taylor Dickson
Research Consultant
Brandwatch
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View Brandwatch
03:00PM - Day 1
View LIVE: How do we navigate the nuances of consumer behaviour in unpredictable times?
Nicole Hanratty
Global Director of Marketing
Bhang, Inc
05:20PM - Day 1
View PR, Advertising and Marketing through the Lens of a Crisis
Emily Trenouth
Head of Influencer Marketing Strategy
MediaCom
10:30AM - Day 1
View LIVE: Influencing Gen Z – How Brands can partner with TikTok Creators to reach new audiences
Emil Asmussen
Creative Director
VICE and VIRTUE Northern Europe
02:00PM - Day 1
View Meet Q, the world’s first genderless voice for AI
Flavilla Fongang
Founder & Brand Strategist
3 Colours Rule
09:00AM - Day 1
View Integrating Society Issues in Marketing Campaigns & Remaining Authentic
Shannon Healey
Communication Manager
Frontify
10:00AM - Day 1
View Cultivating A Brand That Cuts Through the Noise
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View Frontify
David Johnson
Director, Solutions Consulting EMEA - POC
DOMO
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View DOMO
10:30AM - Day 2
View LIVE Fireside Chat: An optimised marketing strategy that meets the pace of change with data
Robyn Lindars
Director, Social Media Insights
NetBase Quid
01:00PM - Day 1
View The Case for Innovation: Every Problem Is A People Problem
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View NetBase Quid
Dino Kuckovic
Director of Community & Events
Falcon.io
12:20PM - Day 1
View Future-Proofing Your E-Business: How JYSK Nordic’s Digital Strategy Achieved 1 Billion in Turnover
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View Falcon.io
Cameron Benoit
Solution Consultant
Adverity
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View Adverity
03:00PM - Day 2
View LIVE PANEL: Defining Value in a Two Sided Marketplace: An eCommerce Approach
Graham Forsyth
Marketing Director
Khoros
10:00AM - Day 2
View “You Talkin’ To Me?” – How Brands Can Align To Today’s Changing Customer Behaviours
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View Khoros
02:30PM - Day 1
View Fireside Chat: Is it Time to Win Trust, and Forget Customer Loyalty?
Alina Hura
Marketing Manager
YouScan
04:00PM - Day 1
View Social Media Intelligence: a secret weapon in your digital marketing strategy
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View Youscan
#DMWF Conference Tracks
Influencer
& Social Media Marketing
Content & Digital Brand Strategy
Digital Experience
& eCommerce Strategy
Data
& Disruptive Tech
2020 Sponsors
2020 Exhibitors
Previous #DMWF Series Sponsors Include
Latest Digital Marketing News & Industry Insights from #DMWF Online powered by MarketingTech
One in three Brits prefer to reach customer service via WhatsApp
READ MOREMarketing analytics are only influencing 53% of decisions
READ MOREMarketing analytics are responsible for influencing just over half (53%) of marketing decisions, according to a survey by Gartner. In May and June 2022, Gartner surveyed 377 users of marketing analytics to explore the role of marketing analytics in decision making. Joseph Enever, senior director analyst in the Gartner Marketing practice, said: “CMOs often believe… Read more »
96% of marketers want IT held accountable for ROI
READ MORE81% of marketers believe that IT teams will become increasingly involved in marketing efforts over the next five years. With that role comes an expectation from both teams on accountability for marketing ROI: 96% of marketers and 89% of IT leaders said that IT teams should have more accountability for marketing ROI. This is according… Read more »
UK marketers are embracing hybrid working to deliver creativity in customer experiences
READ MOREMore than two thirds (68%) of UK marketers are embracing a hybrid approach to work to support their teams in the creation of new ideas having overcome the challenges of the past two years. This is according to research from digital experience platform (DXP) provider Optimizely, which concluded that creativity is critical in driving strong… Read more »
