Today’s marketing pros know better than anyone that compelling consumer experiences are increasingly multi-channel. It’s not just about sending an offer via email or text; marketing spans every point of engagement, including offline experiences in a retail store or other physical location. This is what Forrester is referring to when they discuss the importance of… Read more »
What is #DMWF Virtual Conference?
A dedicated 2-day virtual conference for the ambitious marketer seeking to explore the latest marketing trends & strategies and expand their knowledge.
Our worldwide community of senior marketing leaders will come together to share their thoughts and strategic advice and insights as we explore the future of digital marketing.
This fully online conference will be a mixture of on-demand and live sessions so you can join the worldwide marketing community from the comfort of your home office.
The agenda will focus on supporting marketers to tackle challenges that 2020 has presented, to inspire and share practical advice to help our community to plan, implement and execute new strategies to impact their campaigns for the future.
#DMWF Virtual will be exclusively for the community of Senior Marketing Professionals.
This online event will be running on an application model to uphold the seniority of our #DMWF attendees.
#DMWF Virtual Speakers Include
Alex Holt
Manager of Data Enablement
Cars.com
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View Adverity
03:00PM - Day 2
View LIVE PANEL: Defining Value in a Two Sided Marketplace: An eCommerce Approach
Oshiya Savur
VP Marketing
Revlon
01:30PM - Day 2
View Consumer engagement in an Omnichannel world
Ana Villegas
Vice President Global Marketing Demand Generation
NI
09:30AM - Day 1
View Driving Demand in times of COVID
Gabriela Torres
Head of Social Media
BBC World Service
09:00AM - Day 1
View Best Practices for a Compelling and Engaging Worldwide Social Strategy during COVID times
Marisa Thomas
Head of Brand
Bloom & Wild
01:30PM - Day 1
View Thoughtful Marketing Movement
Victoria Cullen
Corporate Marketing & Customer Insight Manager
Ramsay Health Care UK
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View DOMO
10:30AM - Day 2
View LIVE Fireside Chat: An optimised marketing strategy that meets the pace of change with data
Crystal Marie McDaniels
Senior Marketing Strategy and Insights Manager
Duke Energy
02:00PM - Day 2
View How You Can Be a More Inclusive Marketer (& Why It Matters)
Pamela Mittoo
Manager, Strategic Insights & Technical Consumer Research
The Coca-Cola Company
01:00PM - Day 2
View Consumer Behaviour Modelling: Understanding the “Why” Using Social & News Media Analytics
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View NetBase Quid
Janis Thomas
Ecommerce & Marketing Director
Look Fabulous Forever
04:00PM - Day 2
View Are your assumptions about your customer limiting your success?
Abhishek Grover
Regional Digital Marketing Head - Smartphones (South-East Asia & Oceania)
Samsung
01:30PM - Day 1
View Data-driven Content Marketing
Narayan Keshavan
Head Digital Analytics (Design Analytics)
Dell Technologies
09:30AM - Day 2
View Enhancing Digital Experience through Experimentation
Ian Simons
Head of Industry, eCommerce,
05:00PM - Day 2
View Discovery Commerce: The Future of Shopping
Oisin Lunny
Professor for UX Driven Business
Oisin Lunny
02:00PM - Day 2
View Why Post-Pandemic Marketing Needs To Be Smart And Empathetic
Taylor Dickson
Research Consultant
Brandwatch
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View Brandwatch
03:00PM - Day 1
View LIVE: How do we navigate the nuances of consumer behaviour in unpredictable times?
Nicole Hanratty
Global Director of Marketing
Bhang, Inc
05:20PM - Day 1
View PR, Advertising and Marketing through the Lens of a Crisis
Emily Trenouth
Head of Influencer Marketing Strategy
MediaCom
10:30AM - Day 1
View LIVE: Influencing Gen Z – How Brands can partner with TikTok Creators to reach new audiences
Emil Asmussen
Creative Director
VICE and VIRTUE Northern Europe
02:00PM - Day 1
View Meet Q, the world’s first genderless voice for AI
Flavilla Fongang
Founder & Brand Strategist
3 Colours Rule
09:00AM - Day 1
View Integrating Society Issues in Marketing Campaigns & Remaining Authentic
Shannon Healey
Communication Manager
Frontify
10:00AM - Day 1
View Cultivating A Brand That Cuts Through the Noise
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View Frontify
David Johnson
Director, Solutions Consulting EMEA - POC
DOMO
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View DOMO
10:30AM - Day 2
View LIVE Fireside Chat: An optimised marketing strategy that meets the pace of change with data
Robyn Lindars
Director, Social Media Insights
NetBase Quid
01:00PM - Day 1
View The Case for Innovation: Every Problem Is A People Problem
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View NetBase Quid
Dino Kuckovic
Director of Community & Events
Falcon.io
12:20PM - Day 1
View Future-Proofing Your E-Business: How JYSK Nordic’s Digital Strategy Achieved 1 Billion in Turnover
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View Falcon.io
Cameron Benoit
Solution Consultant
Adverity
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View Adverity
03:00PM - Day 2
View LIVE PANEL: Defining Value in a Two Sided Marketplace: An eCommerce Approach
Graham Forsyth
Marketing Director
Khoros
10:00AM - Day 2
View “You Talkin’ To Me?” – How Brands Can Align To Today’s Changing Customer Behaviours
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View Khoros
02:30PM - Day 1
View Fireside Chat: Is it Time to Win Trust, and Forget Customer Loyalty?
Alina Hura
Marketing Manager
YouScan
04:00PM - Day 1
View Social Media Intelligence: a secret weapon in your digital marketing strategy
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View Youscan
Latest Digital Marketing News & Industry Insights from #DMWF Online powered by MarketingTech
How marketers can benefit from a cloud data warehouse: A guide
READ MOREHow Covid-19 is changing retail KPIs: From traffic to engagement
READ MORETraffic. It’s what almost all retailers swore by — that, and time spent in stores. The logic was simple: Get people through the doors and entice them to linger longer, and they’d buy your wares. All that came into question when Covid-19 hit. Even after the shutdowns were lifted, retailers found themselves facing a new… Read more »
How to stop walled gardens from becoming the beginning, middle and end of your customer data
READ MOREAfter growing concerns around the privacy of third-party cookies, Google announced last year that it would completely phase out cookies on Google Chrome by 2022. While other companies such as Apple and Firefox have already phased out and replaced the third party cookie on their own browsers, Google’s decision last year is the most significant.… Read more »
How AI can build a more empathetic future for marketing
READ MOREThe desire for companies to connect with the emotions of their customers is by no means a new phenomenon. For marketers, the ability to understand the emotional sentiments behind consumer behaviour has been a priority for decades. Yet it has been notoriously difficult to track these sentiments accurately over time. Artificial intelligence (AI) offers a… Read more »