Marketers are adopting a ‘stoic’ attitude to their marketing budgets post-Covid-19, but it is an opinion not widely shared by their C-suite colleagues. That is the top line finding from the latest Gartner CMO Spend Survey, which found almost three quarters (73%) of CMOs expect the pandemic’s negative impact to be ‘short-lived.’ The after-effects, according… Read more »
2000+ Online Attendees
2 Days of Content
Fully Online Event
40+ Speakers
30+ Virtual Exhibitors
56% Director Level/ Above
What is #DMWF Virtual Conference?
A dedicated 2-day virtual conference for the ambitious marketer seeking to explore the latest marketing trends & strategies and expand their knowledge.
Our worldwide community of senior marketing leaders will come together to share their thoughts and strategic advice and insights as we explore the future of digital marketing.
This fully online conference will be a mixture of on-demand and live sessions so you can join the worldwide marketing community from the comfort of your home office.
The agenda will focus on supporting marketers to tackle challenges that 2020 has presented, to inspire and share practical advice to help our community to plan, implement and execute new strategies to impact their campaigns for the future.
#DMWF Virtual will be exclusively for the community of Senior Marketing Professionals.
This online event will be running on an application model to uphold the seniority of our #DMWF attendees.
#DMWF Virtual Speakers Include
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Emil Asmussen
Creative Director
VICE and VIRTUE Northern Europe
02:00PM - Day 1
View Meet Q, the world’s first genderless voice for AI
Gavin England
Senior Product Marketing Manager
Adverity
Nicole Hanratty
Global Director of Marketing
Bhang, Inc
05:00PM - Day 1
View PR, Advertising and Marketing through the Lens of a Crisis
Marisa Thomas
Head of Brand
Bloom & Wild
01:30PM - Day 1
View Thoughtful Marketing Movement
Justin Terry
Ex Head of Global Media
Mozilla
Frans Riemersma
Founder
Martech Tribe
01:30PM - Day 2
View Learn how to push the right Martech and Customer buttons, combine connect technology with emotions Inside Out
Janis Thomas
Ecommerce & Marketing Director
Look Fabulous Forever
04:30PM - Day 2
View Are your assumptions about your customer limiting your success?
Mohit Gupta
Director APAC - Head of Marketing & Social Media
Deutsche Bank
09:30AM - Day 1
View The Agile Way: A new Strategy for Content Marketing
Narayan Keshavan
Head Digital Analytics (Design Analytics)
Dell Technologies
09:00AM - Day 1
View Enhancing Digital Experience through Experimentation
Dr Geraint Evans
Chief Marketing Officer (CMO), Chief Digital Officer (CDO) & Marketing Consultant
Dr Geraint Evans
09:00AM - Day 2
View How to ensure you, your business and your team come out of covid19 stronger
Previous #DMWF Speakers Include
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Ben Barone-Nugent
Lead Content Designer
Netflix
Ben Glatz
Digital Transformation Lead
Shell
Libby Stroud-Kroon
Global Digital & Social Lead
Johnnie Walker
10:00AM - Day 2
View Panel: The Value of Creating a Customer-Centric Social Media Strategy
Haim Vaturi
Senior Partner Manager, Data Enterprise Solutions
09:00AM - Day 1
View Leveraging the World’s Largest Conversation with Twitter Data
Cassie Barry Savage
Associate Director Digital Content Engagement
Nestlé Health Science
Jo McClintock
Global Brand Director
Skyscanner
Jamie Kimmel
Research Lead
Instsgram
Maureen McDonagh
Industry Head – Retail
Matt Higgins
Head of Local Marketing
Lyft Bikes & Scooters
Kaki Stergiou
VP, Head of Content
Sony Music Entertainment
Marisa Thomas
Head of Brand
Bloom & Wild
01:30PM - Day 1
View Thoughtful Marketing Movement
John Hickey
Channel Marketing Manager
Castrol
Marene Arnold
Marketing & Communication Director
Mastercard Netherlands
Anna Potanina
Mobile UX & Design Specialist
Lee Somerhalder
Digital Marketing & Strategy Manager
Yamaha Motor Corporation, USA
Soco Núñez de Cela
Head of Brand & Marketing Communications - United Kingdom
Burger King
Monika Matuszewska
Digital Manager | Professional Products Division
L’Oréal
Eion Kenneally
Head of CX – Digital and Insight
Hermes
Amie Caitlin Shearer
Head of Influencer Marketing
Mumsnet
Stephen Murphy
SVP, USA
Beano Studios
Simon Miles
Global Customer Director
Coca-Cola’s
Luke Barnes
Chief Commercial Officer
VICE for EMEA
Will Cady
Chief Memeorologist
James Gregson
Head of Social Studios
LEGO Group
Sisca Margaretta
Chief Marketing Officer
Experian Asia Pacific
#DMWF Conference Tracks
Influencer
& Social Media Marketing
Content & Digital Brand Strategy
Digital Experience
& eCommerce Strategy
Data
& Disruptive Tech
2020 Sponsors
Previous #DMWF Series Sponsors Include
Latest Digital Marketing News & Industry Insights from #DMWF Online powered by MarketingTech
CMOs maintain optimism for post-Covid marketing budgets despite fears, says Gartner
READ MOREFacebook: Zuckerberg says ad boycott will end ‘soon enough’ as Oxford study explores impact
READ MOREAs the number of companies boycotting Facebook continues to grow, a study from the University of Oxford argues an ‘immediate’ negative impact could result, particularly in the retail sector. Various major brands, including Adidas, Coca-Cola and Starbucks – with PlayStation the latest big name to join – are withdrawing advertising to pressure the social network… Read more »
Back to basics: Three building blocks for nailing personalisation
READ MOREPersonalisation has been the holy grail for many marketing organisations for what seems like forever. While at its surface, for many marketers, personalisation seems straight forward, and with modern technology, seems it would be easy to implement. Unfortunately, these assumptions couldn’t be further from reality. As with many modern marketing efforts, organisations must grow through… Read more »
The state of influencer marketing amid Covid-19: Concern but micro-influencers show path forward
READ MOREInfluencer marketing campaigns, so often trying to achieve a balance between aspiration and authenticity, have seen a fault line rip through them as the coronavirus pandemic has progressed. For all of the missteps which made the news last year – Philip Morris breaking its internal rules on a campaign, fashion influencer Marissa Casey Grossman’s marriage… Read more »
