Senior Marketing Leader with +25 years of Global marketing and digital experience in B2C and B2B in tech and finance. Currently responsible for Global B2B Demand generation, campaign, field, ops and events across all products/solutions and customer tiers.

Among her achievements: launched NI brand to demand campaign, launched the Next Generation Dell.com, launched Marketing Dell University, lead digital innovation for Dell B2B demand efforts, evolved field/sales/demand organization at BCP

Ana earned an MBA from Kellogg School of Business, a Master in Finance and a BS in Industrial Engineering from Pontificia Universidad Catolica (Peru).

Ana is a speaker at Marketing conferences, focused on B2B Marketing, Digital Innovation, Demand generation and customer journey