Narayan Keshavan is the Head of Digital Analytics in a global team that works with the eCommerce teams across geographies to help enhance the online sales and revenue through UX analytics and experimentation. In his varied roles at Dell Technologies and prior organisations, he has led teams working on conversion rate optimisation, campaign analysis, search engine optimisation and social media listening.

Narayan has over 13 years of experience across diverse roles ranging from marketing to digital marketing analytics and spanning Telecom, eCommerce and Insurance domains. He is passionate about analysing consumer behavior to generate actionable insights for business growth.