Oshiya is a versatile Brand Marketer with an acute understanding of omnichannel and P&L. Over the last 15 plus years, she has lived in five different countries and worked in seven different categories across mass/prestige brands in global/local roles. Fundamentally, she thrives in a change oriented, fast paced, innovative culture pushing the boundaries for incremental growth through new product, content or distribution ideas. Viewed as a visionary leader, Oshiya enables strong collaboration for her direct teams, cross-functional teams, agency partners, and retailers.

She specializes in brand strategy, content, innovation development and omnichannel marketing. Over the years, Oshiya has been instrumental in turning around businesses launching top-ranked (several #1), multi-million dollar innovations. Most notably she launched from scratch a $120M+ business on Suave, re-imagined Hair Sprays for TRESemme, drove omnichannel growth on Elizabeth Arden, launched All Saints fragrances in the US and delivered #1 innovations on Juicy Couture.