Rachel is a strategic marketing leader with over 20 years’ experience in a wide range of marketing disciplines. She led the B2B and B2C Marketing Communications teams at Santander in the UK, where amongst other things she implemented agile marketing and launched the hugely successful ‘Bank of Antandec’ creative strategy.
Rachel left Santander in 2019 and set up her own Marketing Consultancy business, RBC Future Focus. She specialises in Marcomms strategy and planning, helping companies implement Agile Marketing, and working with senior execs to align Marketing and Business goals and metrics. During lock down she has been busy writing an ICAgile accredited course, ‘Agility in Marketing,’ and co-founding the Marketing Agility Community, a Meetup group with over 300 members.