LIVE PANEL: Defining Value in a Two Sided Marketplace: An eCommerce Approach

Talk:

One of the most difficult challenges in digital marketing is handling a two-sided marketplace with the offline conversion. Learn how Cars.com used a blend of marketing fundamentals, eCommerce thinking, and data science to solve this complex problem.

What you will learn:

• Understanding and quantifying the marketplace environment
• Framing your value equation
• Designing a ROAS-focused architecture

Join this live session at #DMWF Virtual and learn from Adverity & Cars.com at 3:00pm BST – check your local time zone click here