Driving Demand in times of COVID

Talk:

We all knew how marketing was evolving with technology and how the accelerated IT growth drove the need for a solid B2B demand generation engine, but what happens when we add a pandemic to the mix? What happens when our “marketing mix” as we knew it was completely thrown out the wall and challenged all our marketing fundamentals? 

In this session, Ana will cover a real example of how she was able to re-engineer a multi-million dollar brand to demand campaign, launch it successfully in the midst of all the changes and drive positive results for NI.