Day 1 - 16 September 2020

09:00AM

(GMT+1)

Flavilla Fongang

Founder & Brand Strategist

3 Colours Rule

Associated Talks:

09:00AM - Day 1

View Integrating Society Issues in Marketing Campaigns & Remaining Authentic

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Integrating Society Issues in Marketing Campaigns & Remaining Authentic

In 2020 brand are facing their most important diversity, brand relevancy challenges and positioning. How have some brands developed an authentic emotional connection with a large audience by integrating effectively society issues and have customers continuously buying from them without hesitation?

Nowadays, being capable of delivering a great product or service is not always good enough. Your clients and prospects may expect more from you:

  • Does it mean you need to jump on all the trending society issues?
  • How can you maintain brand relevancy by integrating social issues in your marketing campaign?

Flavilla has helped many brands stay authentic while delivering great campaigns that impact on society.

She will guide you on how to effectively integrate society issues in your brand communications. Find out how to avoid being called fake and damaging your brand.

. Flavilla Fongang, Founder & Brand Strategist , 3 Colours Rule
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09:30AM

(GMT+1)

Mohit Gupta

Director APAC - Head of Marketing & Social Media

Deutsche Bank

Associated Talks:

09:30AM - Day 1

View The Agile Way: A new Strategy for Content Marketing

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The Agile Way: A new Strategy for Content Marketing

. Mohit Gupta, Director APAC - Head of Marketing & Social Media, Deutsche Bank
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10:00AM

(GMT+1)

Shannon Healey

Communication Manager

Frontify

Associated Talks:

10:00AM - Day 1

View Cultivating A Brand That Cuts Through the Noise

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View Frontify

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Cultivating A Brand That Cuts Through the Noise

Success in today’s digital world isn’t about survival – you need a brand strategy and process designed to thrive. Cutting through the noise goes deeper than cheeky messaging and guerilla marketing tactics. It starts on the inside, with a rock-solid foundation.

In this talk, we’ll cover:

  • The challenges of an oversaturated digital landscape
  • How defining your brand’s core sets the stage
  • Who needs to be actively involved
  • The value of storytelling to the beat of your brand

 

Rise above the rest when these elements align, so you can build the customer relationships and long-term brand trust that matters most.

. Shannon Healey, Communication Manager, Frontify
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01:30PM

(GMT+1)

Marisa Thomas

Head of Brand

Bloom & Wild

Associated Talks:

01:30PM - Day 1

View Thoughtful Marketing Movement

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Thoughtful Marketing Movement

. Marisa Thomas, Head of Brand, Bloom & Wild
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04:30PM

(GMT+1)

Mark Hamilton

Head of Regional Marketing Social Good EMEA

Facebook

Associated Talks:

04:30PM - Day 1

View Session Title Coming Soon

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Session Title Coming Soon

. Mark Hamilton, Head of Regional Marketing Social Good EMEA, Facebook
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05:00PM

(GMT+1)

Jeffrey Pease

Brand Messaging Expert

Message Mechanics

Associated Talks:

05:00PM - Day 1

View Message Makeover: Transform the heart of your digital marketing to drive growth

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Message Makeover: Transform the heart of your digital marketing to drive growth

Nothing supercharges your digital marketing like a shorter, sharper message. In this powerful and entertaining session, you’ll learn the “less is more” power of the Message Matrix to:

  • Supercharge response rates
  • Stick in customers heads
  • Build a more valuable brand

Say less, communicate more!

. Jeffrey Pease, Brand Messaging Expert, Message Mechanics
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