Day 1 - 16 September 2020
Founder & Brand Strategist
3 Colours Rule
09:00AM - Day 1
Integrating Society Issues in Marketing Campaigns & Remaining Authentic
In 2020 brand are facing their most important diversity, brand relevancy challenges and positioning. How have some brands developed an authentic emotional connection with a large audience by integrating effectively society issues and have customers continuously buying from them without hesitation?
Nowadays, being capable of delivering a great product or service is not always good enough. Your clients and prospects may expect more from you:
- Does it mean you need to jump on all the trending society issues?
- How can you maintain brand relevancy by integrating social issues in your marketing campaign?
Flavilla has helped many brands stay authentic while delivering great campaigns that impact on society.
She will guide you on how to effectively integrate society issues in your brand communications. Find out how to avoid being called fake and damaging your brand.
Director APAC - Head of Marketing & Social Media
09:30AM - Day 1
The Agile Way: A new Strategy for Content Marketing
10:00AM - Day 1
Cultivating A Brand That Cuts Through the Noise
Success in today’s digital world isn’t about survival – you need a brand strategy and process designed to thrive. Cutting through the noise goes deeper than cheeky messaging and guerilla marketing tactics. It starts on the inside, with a rock-solid foundation.
In this talk, we’ll cover:
- The challenges of an oversaturated digital landscape
- How defining your brand’s core sets the stage
- Who needs to be actively involved
- The value of storytelling to the beat of your brand
Rise above the rest when these elements align, so you can build the customer relationships and long-term brand trust that matters most.
Head of Brand
Bloom & Wild
01:30PM - Day 1
Thoughtful Marketing Movement
Head of Regional Marketing Social Good EMEA
04:30PM - Day 1
Session Title Coming Soon
Brand Messaging Expert
05:00PM - Day 1
Message Makeover: Transform the heart of your digital marketing to drive growth
Nothing supercharges your digital marketing like a shorter, sharper message. In this powerful and entertaining session, you’ll learn the “less is more” power of the Message Matrix to:
- Supercharge response rates
- Stick in customers heads
- Build a more valuable brand
Say less, communicate more!