The New Media Era: Building Long-Term Social Strategies in the Creator Economy

Talk:

We’re witnessing a fundamental shift in media: everyone is a potential creator, audiences are fragmented across platforms, and organic reach continues to decline. Yet most brands still approach influencer marketing with a transactional, campaign-by-campaign mindset rooted in old media thinking.

In this session, you’ll discover how to build sustainable content strategies for the new media landscape—one where micro and nano-influencers drive authentic engagement, predictive AI removes guesswork from creator selection, and long-term partnerships replace one-off deals. Learn the framework for transitioning from vanity metrics to business outcomes, from intuition-based decisions to data-driven precision, and from broad reach to aligned audiences that convert.

You’ll walk away with practical strategies for structuring campaigns that scale, leveraging AI-powered insights to predict performance, and building creator partnerships that deliver consistent ROI over time—not just viral moments.