There’s Finally a Name for What’s Hijacking Your Brand Narrative

Talk:

Marketers trust their metrics. Engagement, sentiment, share of voice, these numbers guide strategy, budget, and how a brand reads its own health. That trust can now be a liability. AI-driven narrative attacks have gotten fast enough, cheap enough, and convincing enough to manufacture those exact signals: a stock price sliding in lockstep with a coordinated pile-on of fake profiles, a fabricated “former employee” story engineered to look like a genuine pattern, a deepfaked clip racking up shares before anyone thinks to question it. These aren’t hypotheticals. They’re recent, real, and aimed at brands that never saw them coming.

This category finally has a name: Narrative Intelligence. Gartner formally defined it in June, in its first-ever Emerging Market Quadrant for the space, and named Cyabra a Market Shaper within it. It’s a threat most marketing teams still have no framework for, and one we believe deserves the same urgency as a cybersecurity breach.

In this session, Cyabra’s CMO David Low will break down how these attacks actually operate, the actors, the coordination, the manipulated content, and what it takes to catch them before they hijack your brand’s narrative.

Key Takeaways:

• The “So What?”: Why AI-driven narrative attacks can now produce the exact signals your team relies on, and why that’s already damaging brand equity, moving stock prices, and putting executive safety at risk.
• The “Now What?”: What it actually takes to catch these attacks before they hijack your brand’s narrative, and how to spot adversarial intent while there’s still time to act.