The Branded Content Marketing Association (BCMA) is widely recognised as the leading global professional network and industry body dedicated to branded content and influencer marketing — disciplines that are increasingly central to modern marketing strategies. Established in 2003 in London, it was created to bring together brands, content producers and agencies to promote, define, and grow the branded content ecosystem worldwide. At its core, the BCMA’s mission is to champion branded content as a vital marketing discipline, educating the wider market about its value, shaping industry standards, and advancing best practices across sectors. It represents a diverse membership base that spans major global brands, producers, broadcasters, advertising agencies, media owners, publishers and independent content creators — all committed to crafting storytelling that deeply engages audiences.
The association invests heavily in ground-breaking research, training, and education, providing insights that help marketers better understand how to plan, execute, and measure branded content and influencer campaigns effectively. By developing industry benchmarks and thought leadership, the BCMA helps clarify what constitutes impactful branded content and how campaigns can be evaluated and optimised — a critical need as the discipline evolves alongside digital and social platforms. One of the BCMA’s standout roles is fostering connection and collaboration within the ecosystem. Through events, forums, and chapters in multiple markets — including the USA and Europe — it creates opportunities for practitioners to exchange ideas, form partnerships, and grow their professional networks. This emphasis on community enables members to stay at the forefront of trends, tools and techniques in both branded content and influencer marketing.