From Customer Voice to AI Visibility: Turning Trust into Your Strongest Growth Engine

Talk:

Buyer journeys are changing fast. By the time decisions are made, your brand may already be excluded. In this session, Begum Kahraman, Customer Advocacy Leader at Wings4U, explores what this shift means for B2B organizations, why traditional marketing signals are losing influence, and what actually determines whether your brand shows up when AI is shaping decisions. You will learn how to turn real customer interactions into scalable proof, activate advocacy to influence pipeline, and build visibility where it matters most.

Key Themes:

• Which B2B brands get left out of AI-powered recommendations and why
• What signals AI uses to surface and recommend vendors
• How to turn customer interactions into a scalable proof engine
• How advocacy, reviews, and references impact deal progression