• Start Time:
    04:00PM
  • End Time:
    04:40PM
  • Day:
    Day 1

Talk:

  • How AI can analyse customer data to optimise targeted marketing strategies
  • Reviewing benefits of AI supporting human decision-making in understanding customer needs and behaviours
  • Reviewing trends in human-AI collaboration and its impact on the customer experience.

Associated Speakers:

Jordan Bowry

Senior Director, Retention Marketing & Global CRM

Michael Kors

Associated Talks:

04:00PM - Day 1

View Panel: From Data to Action: Human-AI Partnerships Transforming CRM

View Full Info

Mary Elizabeth Germaine

Chief Data & Strategy Officer

Ketchum Analytics

Associated Talks:

04:00PM - Day 1

View Panel: From Data to Action: Human-AI Partnerships Transforming CRM

View Full Info

Hilary Chiu

Senior Manager, Asia Pacific Digital Assets

PwC Singapore

Associated Talks:

12:30PM - Day 1

View Roundtable Five: Navigating the Future of Paid Media Investment

03:40PM - Day 2

View Panel: Connected Data: The Foundation of Intelligent Marketing

10:45AM - Day 2

View Panel: AI-Powered Intelligence: Building Stronger Brands with Data and Insights

02:00PM - Day 2

View Panel: The Future of AI in Marketing: Trends Marketers Can’t Ignore

04:00PM - Day 1

View Panel: From Data to Action: Human-AI Partnerships Transforming CRM

View Full Info