CRM and Marketing leader with 10+ years of experience scaling programs across 50+ global markets for luxury and lifestyle brands. Proven track record in transforming customer journeys, building high-performing teams, and driving revenue growth through data-driven strategies. Expert in loyalty program design, customer lifecycle marketing, and omnichannel personalization. Experienced working in both London and New York, with a global outlook and a strong record of aligning cross-functional stakeholders, launching MarTech platforms, building CRM Centres of Excellence, and embedding AI capabilities across CRM functions. Currently driving global retention and engagement at Michael Kors.