Lisa is a Marketing Strategy Executive with experience developing and executing integrated, omni-channel marketing campaigns and strategies within industries spanning from telecom, automotive, media, and retail. In her current role, she is responsible for leading communications, promotions, and member experiences for Verizon Up, Verizon’s award-winning loyalty program which offers rewards ranging from top branded gift cards to once-in-a-lifetime experiences. Verizon Up has won 10 Loyalty 360 Awards in the past two years, and Lisa has personally been recognized with Verizon Spotlight Awards for going far above and beyond and demonstrating Verizon’s Core Values.
Prior to her career at Verizon, Lisa held roles at Jaguar Land Rover, Home Box Office, and Burberry after making a career pivot from being a research scientist within the pharmaceutical industry. At Jaguar Land Rover, Lisa was responsible for the development of all North America CRM campaigns for the Jaguar brand, driving an all-time U.S. sales record with a 116% increase, the biggest sales increase by any automotive brand that year. Lisa supported the launch of Jaguar’s new products – SUV, crossover, electric vehicle, and compact-sedan, along with launching the brand’s first-ever loyalty program.
Along with her MBA from New York University’s Stern School of Business, Lisa also holds a BS in Chemistry from Gettysburg College, as well as Certificates from Columbia Business School and Wharton Executive Education. She also received a patent and publication for her research discoveries when she worked as a research scientist.