Cristina is a strategic consultant and influencer marketing expert with 10 years of experience connecting brands with creators to drive authentic engagement, measurable ROI, and cultural relevance. She has led influencer and brand partnership strategies for a diverse roster of global and premium brands including Seed Health, Nécessaire, Absolut Vodka, Chivas Regal, Roku, UPPAbaby, WaterWipes, Frederic Fekkai, Gillette, Always, Clorox, Modelo, Kikkoman – working across in-house, agency, and startup environments. Her experience spans every corner of the creator economy, from developing high-impact campaigns to building scalable systems that integrate influencer marketing into broader brand and business goals.