Natasha Sam is Director of Influencer Marketing at Live Nation Media & Sponsorship, which connects brands to 150 million fans across 50,000 events each year. In her role, she develops and leads influencer programs that pair brands with music-loving creators, embedding them into the culture-defining moments fans most want to see on their feeds.

Over the past four years, Natasha has guided more than 150 creator campaigns across some of Live Nation’s biggest festivals and concerts in the U.S. and U.K. — from Lollapalooza, to Reading Festival, and Janet Jackson’s Together Again tour.

A Brooklyn native and Georgetown graduate, Natasha blends over eight years of influencer marketing expertise with a passion for connecting brands, creators, and fans in ways that feel authentic and memorable.