Humza Maniar is a growth marketer specializing in the intersection of SEO, ASO, affiliate marketing, and conversion strategy — helping consumer brands turn organic discovery into measurable revenue growth. Currently at Natural Cycles, Humza leads global organic growth initiatives across search, AI discovery, affiliate partnerships, and App Store marketing for one of the world’s leading women’s health apps.

Over the course of his career, he has scaled organic traffic from thousands to millions of monthly sessions, driven millions in incremental revenue through SEO and CRO, and helped build growth engines at Casper and PROVEN Skincare. At Natural Cycles, he has helped grow organic traffic 3.5x, scale AI-driven search visibility, lead international SEO expansion, and drive significant growth through App Store Optimization and Apple Search Ads.

He earned his Bachelor of Business Administration in Digital Marketing from the Institute of Business Administration, widely regarded as Pakistan’s top business school.Outside of work, Humza is married, a dad, loves scenic drives and train rides, and has somehow remained a loyal Manchester United fan for the last 18 years — which tells you everything you need to know about his resilience, optimism, and long-term commitment