I’m a digital marketing leader focused on building and scaling end-to-end marketing ecosystems that drive measurable growth.

I’ve led full-funnel marketing deployment and optimization across paid, owned, and lifecycle channels, ensuring strategy, execution, and measurement are tightly connected. My work includes campaign optimization, audience strategy, attribution, experimentation, and performance testing, with a strong emphasis on data-driven decision making.

I specialize in marketing intelligence and technology, leading analytics teams and owning the architecture, implementation, and governance of complex marketing technology ecosystems. I’ve designed and managed CDPs, CRMs, websites, paid media integrations, measurement frameworks, pixel and tagging strategies (client- and server-side), UTM governance, audience modeling, and marketing mix modeling to ensure accurate measurement and scalable growth.

Since joining Crunch Fitness in February 2025, I’ve focused on advancing our digital infrastructure and improving the end-to-end member journey from lead capture through conversion. Previously, I developed deep expertise in e-commerce and digital analytics while supporting well-known consumer brands at Church & Dwight.