Sophie Naufal is a social media, creator economy, and brand community leader focused on the intersection of content, technology, AI, and culture. Currently at Pearson, she leads TikTok and Instagram strategy and is building the company’s global influencer marketing function, helping strengthen Pearson’s positioning as an AI-driven innovator in education.

Her background spans top agencies, global brands, and founder-led media ecosystems, including Gary Vaynerchuk, Edelman, Small Girls PR, Publicis, and Pearson. Across her career, Sophie has developed social, influencer, and community strategies for Fortune 500 companies, startups, founders, and cultural icons. She is especially interested in how AI, creators, community, and social as a distribution engine are reshaping the future of brand building and storytelling in a rapidly evolving digital landscape.