Roundtables

Content marketing has entered a new era. As AI reshapes production and audiences demand more authentic, personalised experiences, marketing leaders face increasing pressure to prove commercial impact without compromising creativity. This strategy-led Roundtable brings together senior marketing leaders together to explore how organisations are redefining their content strategies, balancing brand building with performance, securing executive buy-in and investing in the capabilities that will drive future growth.

Join an open, peer-led discussion to exchange experiences, challenge conventional thinking and leave with practical ideas you can implement immediately.

Why Attend?

Connect with fellow marketing leaders to discuss how content strategies are evolving and discover practical approaches to delivering measurable business impact.

Key Discussion Areas

• Strategic content priorities
• Measuring commercial impact
• Building competitive advantage through storytelling
• Future trends and investment priorities

AI is transforming the way marketing teams create, manage and distribute content, but scaling production without sacrificing creativity, governance or brand integrity remains one of the industry’s biggest challenges.

This Innovation & Implementation Roundtable explores how organisations are embedding AI into content operations, implementing effective governance and building workflows that increase efficiency while protecting the authenticity that builds customer trust.

Why Attend?

Learn how leading organisations are adopting AI responsibly while maintaining creativity, quality and brand consistency.

Key Discussion Areas

• AI-powered content workflows
• Governance & brand consistency
• Automation & operational efficiency
• Emerging AI opportunities

Customer acquisition may win attention, but long-term growth is built through meaningful customer relationships. As expectations for personalised, connected experiences continue to rise, marketing leaders are rethinking how lifecycle strategies can strengthen engagement, improve retention and maximise customer lifetime value.

This Strategy-Led Roundtable brings together senior marketing decision-makers to explore how organisations are designing customer journeys that balance automation with human relevance, align teams around the customer experience and create sustainable commercial growth.

Join an open discussion to exchange ideas, share challenges and discover practical approaches to building stronger customer relationships at every stage of the lifecycle.

Why Attend?

Explore how leading organisations are evolving their lifecycle strategies to increase retention, strengthen customer loyalty and create long-term business value.

Key Discussion Areas

• Customer Journey Strategy
• Personalisation & Retention
• Organisational Challenges
• Future Opportunities

Marketing automation has evolved beyond efficiency. Today’s organisations are integrating AI, customer data and intelligent workflows to create more connected, responsive and scalable marketing operations.

This Innovation & Implementation Roundtable explores how marketing teams are building automation strategies that improve customer experiences while supporting growth, operational agility and measurable business outcomes.

Join fellow practitioners to discuss implementation challenges, technology integration and the practical realities of scaling automation across increasingly complex marketing ecosystems.

Why Attend?

Discover practical approaches to implementing AI-powered marketing automation that delivers measurable business value.

Key Discussion Areas

• Automation Architecture
• CRM & Platform Integration
• AI Decision Making
• Measuring Automation Performance

The paid media landscape continues to evolve at an unprecedented pace. Shifting consumer behaviours, AI-driven optimisation, privacy changes and increasing pressure to demonstrate ROI are transforming how organisations invest across channels.

This Strategy-Led Roundtable brings together senior marketing leaders to discuss how they are adapting media investment strategies, balancing brand and performance objectives, improving measurement and preparing for the next generation of advertising. Share experiences, debate emerging trends and gain fresh perspectives on building smarter, more resilient media strategies.

Why Attend?

Learn how senior marketing leaders are reshaping paid media strategies to maximise performance in an increasingly complex advertising landscape.

Key Discussion Areas

• Budget Allocation
• Measurement & Attribution
• Channel Diversification
• Preparing for What’s Next

Artificial intelligence and advanced audience insights are transforming the way organisations plan, optimise and measure paid media performance. From predictive bidding and audience segmentation to automated optimisation and real-time reporting, marketing teams have more opportunities than ever to improve campaign effectiveness.

This Innovation & Implementation Roundtable explores the technologies, data strategies and operational approaches helping organisations unlock greater performance through AI while maintaining transparency, control and measurable commercial outcomes.

Why Attend?

Explore practical ways to use AI, automation and audience data to improve campaign performance and marketing efficiency.

Key Discussion Areas

• AI Optimisation
• Audience Targeting
• Measurement & Reporting
• Emerging Technology

As AI accelerates content creation and customer expectations continue to evolve, brands face increasing pressure to differentiate through authenticity, creativity and trust. Building a distinctive brand has never been more important—or more challenging. This Strategy-Led Roundtable brings together senior marketing leaders to discuss how organisations are strengthening brand positioning, fostering meaningful customer relationships and creating long-term competitive advantage in an increasingly automated world.

Why Attend?

Explore how leading brands are balancing innovation with authenticity to build stronger customer relationships and sustainable growth.

Key Discussion Areas

• Brand Positioning
• Creative Leadership
• Community & Trust
• Future Brand Building

Creator marketing has evolved into a strategic growth channel, but scaling authentic partnerships while delivering measurable business outcomes remains a challenge for many organisations.

This Innovation & Implementation Roundtable explores how marketing teams are identifying the right creators, measuring campaign effectiveness and building operational frameworks that support long-term creator partnerships.

Join peers to discuss practical strategies, emerging trends and lessons learned from successful influencer programmes.

Why Attend?

Learn how organisations are building scalable creator programmes that deliver measurable commercial impact.

Key Discussion Areas

• Creator Selection
• Campaign Measurement
• Content Production
• Scaling Programmes

Customer data has become one of the most valuable assets available to modern marketers, yet transforming insights into meaningful business action remains a significant challenge. This Strategy-Led Roundtable explores how organisations are using customer intelligence, AI and advanced analytics to make smarter decisions, improve customer understanding and create sustainable competitive advantage. Join fellow marketing leaders to discuss data strategy, organisational alignment and the future role of AI in customer insight.

Why Attend?

Discover how customer intelligence can support better decision-making, stronger customer experiences and long-term business growth.

Key Discussion Areas

• Data Strategy
• Customer Intelligence
• Organisational Challenges
• The Future of AI & Insights

Delivering connected customer experiences depends on the seamless integration of CRM platforms, customer data and AI-powered decision-making. This Innovation & Implementation Roundtable explores practical approaches to integrating marketing technologies, improving data quality and activating customer insights across multiple channels. Share experiences with peers and discover implementation strategies that help marketing teams work smarter while delivering more relevant customer engagement.

Why Attend?

Explore practical approaches to integrating CRM, AI and customer data to create more intelligent marketing programmes.

Key Discussion Areas

• Data Integration
• AI & Predictive Analytics
• Technology Stack
• Measurement & Activation

Customers no longer experience brands through a single channel. They expect connected, consistent and personalised interactions wherever and whenever they engage. This Strategy-Led Roundtable explores how organisations are developing omnichannel strategies that unite marketing, sales and customer experience to strengthen loyalty, improve engagement and drive long-term growth. Join fellow marketing leaders to discuss the future of customer experience and the organisational changes required to deliver it successfully.

Why Attend?

Discuss how leading organisations are creating seamless customer experiences across every stage of the customer journey.

Key Discussion Areas

• Omnichannel Strategy
• Customer Experience Leadership
• Organisational Alignment
• The Future Customer Journey

Customers increasingly expect brands to deliver relevant, personalised experiences in real time, but achieving this at scale requires the right combination of technology, data and AI. This Innovation & Implementation Roundtable explores how organisations are using customer intelligence, automation and advanced personalisation technologies to deliver more meaningful interactions while balancing governance, privacy and operational complexity. Join peers to discuss practical implementation strategies and the future of personalised marketing.

Why Attend?

Learn how organisations are delivering real-time, AI-powered personalisation that improves customer engagement and business performance.

Key Discussion Areas

• Personalisation Technology
• Data & Segmentation
• Real-Time Activation
• Measuring Success