Conversations Drive Decisions: Why Human Validation Matters More Than Ever

Talk:

Consumers have more information, more choices, and more AI-generated answers than ever—but that hasn’t made decisions easier. This session will unpack why and how people actively seek trusted human perspectives, how validation builds confidence across a fragmented consumer decision journey, and why real human conversations now sit at the heart of modern decision-making. Attendees will leave with a practical framework for designing campaigns around how purchase decisions are actually made and leveraging Reddit’s unique human-centric ad products.