• Start Time:
    12:00PM
  • End Time:
    12:30PM
  • Day:
    Day 2

Talk:

Consumers no longer discover brands in a linear way. From retail apps and social platforms to marketplaces, search, and physical shelves, every interaction creates valuable consumer signals. In this keynote, Farheen Romani shares how Colgate-Palmolive is using AI, consumer data, and predictive insights to accelerate innovation, optimise creative decision-making, and build smarter consumer experiences across both physical and digital shelves. The session will explore how brands can turn fragmented data into actionable intelligence to drive faster innovation, stronger engagement, and greater commercial impact.
  • How AI and predictive analytics are transforming consumer insights and innovation
  • Turning behavioural, commerce, and customer data into faster, smarter decision-making
  • The rise of the digital shelf and its impact on brand visibility, engagement, and conversion
  • Balancing AI-powered intelligence with human creativity to build stronger customer experiences
  • Lessons from scaling AI-enabled insight capabilities inside a global enterprise

Associated Speakers:

Farheen Romani

Insights Director, Enterprise Oral Care

Colgate-Palmolive

Associated Talks:

12:00PM - Day 2

View Designing for the Next Shelf: How AI, Data & Consumer Insights Are Transforming Innovation

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