Stop Generating, Start Engineering: How to Move From AI Case Studies to Value Creation

Talk:

• How to use AI as a tool for producing what was previously impossible, rather than just a lever for more content creation. Gain practical & actionable takeaways, including prompts/tools to use, optimal content lengths for various platforms, and metrics backed examples.
• Spike & sustain model: Practical strategies for using AI to intelligently clip, adapt, and scale high-quality core content (like executive interviews) across multi-channel ecosystems without diluting depth.
• Upskilling team tech fluency: A look at one of Google’s internal AI learning programs that shares how we transition marketing teams from passive AI observers into builders of custom workflow automations.