• Start Time:
    03:30PM
  • End Time:
    04:00PM
  • Day:
    Day 1

Talk:

  • Challenge traditional ROAS metrics in a multi-channel, AI-driven environment
  • Examine how brands measure incrementality, contribution, and true growth
  • Align performance investment with margin, lifetime value, and profitability
  • Balance short-term efficiency with long-term brand impact
  • Define what high-performing media teams prioritize in 2026
The views expressed are the speaker’s own and do not represent their employer.

Associated Speakers:

Sarp Tuncay

Retail Media & eCommerce Strategy Lead

Ferrero U.S.

Associated Talks:

03:40PM - Day 2

View Panel: Marketplace Marketing: Driving Growth in a Connected Commerce Landscape

03:30PM - Day 1

View Beyond ROAS: Redefining Performance Marketing in 2026

10:30AM - Day 1

View Panel: AI in Advertising: From Automation to Competitive Advantage

04:30PM - Day 1

View Panel: Crafting a Comprehensive Retail Media Strategy

View Full Info