What the World Cup Can Teach Us About Winning the Moment with Social Video Data

Talk:

Drawing on real social video data from the FIFA World Cup, this session breaks down what actually worked across platforms during one of the year’s biggest cultural moments, and how brands can apply those lessons to the year’s next major events.

Key Learnings: 

• The content formats, durations, and posting patterns that drove the most engagement across platforms
• How media brands and influencers performed differently during the World Cup, and what that gap means for your next event strategy
• How to identify whitespace opportunities in the buildup to the next major cultural moment