Neil O’Keefe is a marketing and customer engagement leader who has spent his career helping brands build stronger, more valuable relationships with their customers.

Today, Neil serves as Vice President of Customer Retention & Lifecycle Marketing at Volo Sports, where he leads efforts to keep players engaged and connected across a growing national community of adult social sports players.

Previously, Neil led CRM, loyalty, retention, and personalization strategies for brands including Tipico Sportsbook, 1-800-FLOWERS.COM, and The Home Depot. His experience spans loyalty programs, lifecycle marketing, personalization, and using data and technology to create more relevant customer experiences.

Neil is especially passionate about the intersection of customer behavior, creativity, data, and technology, and turning those insights into marketing that feels more personal and useful.

He holds an MBA from Northeastern University and a BS in Business Administration from St. John’s University.