Ryan Verklin is an award-winning strategic marketing leader with expertise in ad-tech and e-commerce, redefining the future of retail media.

With extensive experience in digital marketing, programmatic trading, and entrepreneurship, Ryan Verklin has established himself as a transformative force in retail media and e-commerce. As Retail Media Senior Lead at Bayer, Ryan was a key member of the team that won AdExchanger’s “Best In-House Media Operation” award for two consecutive years, pioneering self-serve retail media activation across major platforms like Amazon Ads, Walmart Connect, and Kroger Precision Marketing. Managing campaigns for iconic brands such as Claritin, MiraLAX, One A Day, Alka-Seltzer, Aspirin, and Aleve, he has driven measurable growth through performance marketing and e-commerce strategies.

Ryan’s career spans agency, brand, and founder roles. As co-founder of AnthymTV, he launched a Free Ad-Supported Streaming TV App, developing its go-to-market strategy and content partnerships before exiting to join Bayer’s in-house media efforts. At Omnicom Media Group and IPG Media Brands, he provided programmatic leadership for clients such as Procter & Gamble, Johnson & Johnson, and The Coca-Cola Company.

Ryan is passionate about harnessing data to create actionable strategies that redefine digital marketing. He drives progress in rapidly evolving landscapes, building ad-tech partnerships and evangelizing the future of retail media. His innovative approach has positioned him as a leading voice in integrating emerging technologies to enhance the connection between brands, retailers, and consumers.

Ryan holds a Bachelor of Arts & Science from the University of Richmond. Based in New York, he is dedicated to reshaping retail and digital media for a bolder, brighter future.