Matt Barnes is Senior Vice President of Automated Sales at Disney Advertising, overseeing the strategy and growth of the company’s programmatic advertising business and self-service platform, Disney Campaign Manager. He and his team are committed to driving innovation in the addressable ecosystem and focused on empowering brands to harness automation, audience targeting, and data insights to deliver scalable, measurable campaigns across Disney’s streaming properties – including Disney+, Hulu, and ESPN – as well as digital and mobile platforms. 

Prior to Disney, Matt spent six years in media agencies, specializing in digital investment, strategic planning, and programmatic media. Matt holds a B.A. in Communications and a Minor in Business from the University of Scranton. His industry recognitions include being named in NYC Television Week’s 40 Under 40 in 2019.