Barbara Puszkiewicz-Cimino is a global digital marketing, CRM, and growth leader with experience across travel, tourism, entertainment, nonprofit, and immersive destination experiences. She currently leads global performance marketing and CRM for SUMMIT One Vanderbilt, where she oversees digital strategy across paid media, SEO, CRM, lifecycle marketing, analytics, and website optimization.


Her work focuses on building data-driven, full-funnel marketing programs that connect brand storytelling with measurable commercial growth. Barbara is also involved in SUMMIT’s international expansion, supporting digital, CRM, SEO, and web strategy for new global markets.


Previously, she held marketing and CRM roles at The Michael J. Fox Foundation and Merlin Entertainments. She is passionate about customer experience, personalization, AI-enabled marketing, and the role of emotional intelligence in building stronger brand relationships.