Patrick Jones is an Associate Director in Consumer Digital & Technology at Unilever, where he partners closely with marketing teams across North America to drive digital transformation at scale. He focuses on advancing AI-powered marketing capabilities, leading the integration of data, technology, and creative systems to improve content effectiveness and media performance across brands including Dove, Axe, and Degree.

Over the past 18 months, Patrick has played a key role in transforming Unilever’s content supply chain—streamlining asset creation, automating trafficking workflows, and embedding new ways of working across the North America organization. His work is centered on helping global brands move faster, operate more efficiently, and unlock measurable growth through connected marketing ecosystems.

Patrick is passionate about bridging the gap between technology and marketing, enabling teams to deliver more personalized, high-impact consumer experiences in an increasingly AI-driven landscape.